Macerich expands ‘Santa HQ’ to five more malls
Macerich’s tech-driven, HGTV-sponsored Santa Claus experience will be expanded to five properties in California, Chicago, and metro New York this Christmas season.
Kids can download an Elf-Ray Vision app to their smartphones—or used a provided tablet — to explore “Santa HQ” in 3D, take an Elfie Selfie to insert themselves in a customized holiday video, or test their gift-worthiness on the Naughty or Nice O’Meter. A 10,000-bulb synchronized light show at the attraction plays the Carol of the Bells.