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Study details growth of online shopping over holiday period
Move over Cyber Monday, Cyber Week is the new buzz term. Cyber Week, comprised of Thanksgiving Eve, Nov. 23 through Cyber Monday, Nov. 28, is attracting more shoppers as they “grow more and more comfortable shopping on their phones and tablets, opening up the timetable for brands to reach them during the holiday shopping season," said Tony Zito, CEO, Rakuten Marketing. -
Events company opens retail store
A full-service event design company is extending its brand. White Lilac has opened its first retail location, a home décor store, at South Coast Plaza, Costa Mesa, Calif. The company specializes in large-scale parties, exclusive weddings, corporate functions, and private parties. The boutique showcases a whimsical collection of gifts, housewares, accessories, furniture, décor and more inspired by White Lilac event designs for celebrity clients, dignitaries and iconic venues.

