International Speedway Corporation has announced the signing of GameTime to a lease for a 35,000-sq.-ft. at One Daytona, a mixed-use project rising up across from its historic Daytona International Speedway.
Aside from bowling alleys and arcade games, GameTime locations feature full-service bars and a menu of standard bar fare like pizza, burgers, and sandwiches. This will be the Florida-based chain’s fifth location in its home state.
"The Daytona Beach market has been drastically underserved for out of home entertainment,” commented GameTime CEO Mike Abecassis.
A 12-screen Cobb Theatres will be the first operation to open at One Daytona on Dec. 2, and vertical construction is underway on Bass Pro Shops Outpost and 105-room Fairfield Inn & Suites by Marriott.
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