NRF

The National Retail Federation confirmed what many retailers already knew and made a downward revision to a holiday forecast that initially called for 3.7% growth.
 
Citing what it called “unforeseen events,” the National Retail Federation (NRF) said sales during November and December increased 3% to $626 billion, down from an earlier forecast which envisioned growth of 3.7%.   
 

The NRF annual “Big Show” conference is always marked by a few key technology trends. While the event has been known to throw a few unexpected surprises at attendees, usually it confirms and advances the direction industry momentum has been traveling.

Here are three major themes that will likely be prominently featured and discussed at this year’s NRF conference, which runs January 17 - 20, at the Jacob K. Javits Center in New York City.

‘Omnichannel’ Comes of Age

For millennials it’s little more than legend, but the dotcom crash of the early 2000s was a very real event for any retail IT professionals of the Gen X or Baby Boomer demographics.

As retailers prepare to kick off the technology conference/user group season with the upcoming NRF “Big Show,” it might be a good idea to review a few lessons from that era about how to properly evaluate vendors and solutions.

A Shaky Investment

Did a last-minute rush make for stronger holiday sales than many — including the National Retail Federation — had expected?

That’s the way it looks based on the MasterCard Spending Pulse report, which found that sales (excluding auto and gas) increased 7.9% during the holiday season, led by double-digit gains in e-commerce, women’s apparel and furniture.

The SpendingPulse report, released on Monday, December 28, looked at U.S. sales trends across cards, cash and checks from Black Friday to Christmas Eve.

While mobile technology has changed the way people shop, consumers — including the most tech-savvy — still do the vast majority of their shopping in shopping centers.

At least that’s according to a new survey by the International Council of Shopping Centers, which found that 83% of U.S. consumers visit a shopping center at least once a week, including 92% of 18 to 24 year olds. Overall, the young consumers visit shopping centers on average 10.8 times a week.

Huge numbers of shoppers feasted on deals over Thanksgiving weekend, but how and when Americans did so has forever changed, as online activity exceeded store visits.

Huge numbers of shoppers feasted on deals over Thanksgiving weekend, but how and when Americans did so has forever changed, as online activity exceeded store visits.

Retailers such as Walmart, Target, Best Buy and Macy’s spoke of well executed promotional strategies that leveraged their physical and digital presence and those insights were validated by data from the National Retail Federation’s Thanksgiving Weekend Survey conducted by Prosper Insights & Analytics.

At NRF, we like to think of ourselves as the industry’s chief storyteller. As the nation’s largest private-sector employer, with 3.7 million retail establishments across the country employing close to 30 million people serving every community in the nation, retail has a lot of stories to tell.

FedEx says a big boost in online shopping will propel its business between Black Friday and Christmas Eve at least 12.4% above 2014 levels.

FedEx expects the holiday period to include three shipment volume spikes: Cyber Monday and the first two Mondays in December.

The company said it was adding 55,000 employees for the holidays to handle the increased demand.

Consumers’ intentions often differ materially from their behavior and retailers better hope that is the case this year or it won’t be a happy holiday, according to the latest consumer research from the National Retail Federation.