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Organizing for insight: How retailers can collect and gain advantage from meaningful consumer insights
By Joel Alden, Hana Ben-Shabat, Bobby Wehmeyer and Basil Wuson, A.T. Kearney
To continuously delight customers, most retailers constantly alter product assortments, adjust prices or service offerings and refocus customer experiences. But how often are these actions based on meaningful consumer insights? When the phrase “consumer insight” is misused to refer to simple market research or interesting tidbits of information, then resulting business actions are often hit-or-miss.
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Starbucks to open on Disney properties
Seattle -- Starbucks Coffee Co. has announced a partnership to open a store inside each of the six Disney properties in California and Florida.
The first will open this summer, at Disneyland California Adventure in Anaheim, Calif. Starbucks will be located in the Fiddler, Fifer and Practical Café on Buena Vista Street, which is designed to transport patrons to 1920s Los Angeles. The store’s location plays off the Spanish/Mexican architecture of the period, and Starbucks baristas will wear 1920s-inspired attire.