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Francis' marketing magic slow to take hold at JCPenney
When JCPenney hired former Target chief marketer, Michael Francis, to serve as president, the company no doubt thought he would bring with him a bit of Target's magic. Now, about six months since he assumed his role at JCPenney, the company has undergone a number of personnel changes and the implementation of its new "fair and square" price strategy, and investors are waiting for it to pay off.
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'Fashion Star' launches exclusive line at Macy's
NEW YORK — Kara Laricks has been named the first winner of NBC's reality competition show, "Fashion Star," and as part of her prize, the designer will launch an exclusive collection at Macy's that is available at 110 Macy's stores across the country and on Macys.com for a limited time.
"We are extremely excited to have NBC's "Fashion Star" winner Kara Laricks collection sold exclusively for Macy's," said Martine Reardon, chief marketing officer for Macy's. "This show has been an amazing