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How to Succeed Like Lou Reed in Digital Retail
As both founder of legendary 1960s rock group The Velvet Underground and as a solo artist, recently departed singer/songwriter Lou Reed was noted as a visionary and a curmudgeon. While his gruff approach to critics and fans may not be the best customer engagement template, Reed’s innovations as a musical artist offer lessons for retailers seeking success in the digital arena.
Avoiding all That Jazz
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Dick’s to power ESPN's online shop
Dick’s Sporting Goods and ESPN have entered into a multi-year agreement which will allow Dick’s to be the exclusive e-commerce provider of licensed merchandise and sporting goods on ESPN.com and related digital properties.
Dick’s and ESPN are no strangers. The sporting goods retailer sponsors ESPN's Champ Week coverage for college basketball, and collaborates on content such as Hell Week — an original documentary produced by Dick’s Sporting Goods Films in association with ESPN, which aired on ESPN2 and ESPNU earlier this year.