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New debt financing to support women’s lifestyle retailer’s store expansion
Soft Surroundings has completed a dividend recapitalization that was financed through an expansion of the existing credit facility.
The women’s lifestyle retailer is in the midst of a nationwide store expansion strategy, and the new debt financing includes a designated facility to fund future store openings. The company opened 11 new stores in 2015 and has identified over 15 locations for 2016.
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Embracing Social Media to Enhance Customer Experience
Many companies have developed robust social media platforms for marketing and advertising, but aren’t quite sure how to manage customers who visit a company’s site to lodge a customer service inquiry, simply vent or even express satisfaction with a product or service.
They simply run away from customers. Yet, these same companies would never ignore a customer phone call or email, probably because it seems more controllable than the social media environment.

