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Juicy Couture aims to re-take 'athleisure' market
Before Lululemon and many others started selling "athleisure" apparel, Juicy Couture started the trend in the 1990s. Now the brand and retailer plans a comeback.
The company says it expects to open 133 stores (through its various licensing partners) during the next five years, according to Women's Wear Daily. Juicy will open 31 international locations in eight countries this year, the report said. Three of the countries — India, South Africa and Azerbaijan — will be new market entries for the brand.

