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Survey: Consumers identify major purchase inhibitor
A lot of attention has been paid to purchase drivers, but what about factors that prevent consumers from buying your products?
A new study of 900 U.S. consumers conducted in November 2015 by international law firm Morrison & Foerster indicates that concerns about privacy are reducing the number of purchases customers make.
At least once in the last 12 months, more than one-third (35%) of respondents indicated that they had decided not to purchases products or services from a company because of privacy concerns.
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Report: Wendy’s suffers possible data breach
Fast-food chain The Wendy’s Co. may be the first big retailer to suffer a public data security incident in 2016.
According to the Krebs on Security blog, Wendy’s is investigating possible fraudulent activity related to credit cards used at some of its store locations. Wendy’s was notified earlier this month by partners in the payment industry that unusual activity was occurring.

