-
SHOP TALK
Trending Stores: No two stores are exactly alike at Warby Parker. But the popular eyewear company’s new store in Los Angeles, above, is a particular standout for its celebration of Hollywood’s moviemaking history. The store combines Warby Parker’s signature library-style design and fixtures with such location-specific elements as a classic movie theater-styled marquee with rotating titles, a Hollywood-themed mural, and a display of movie clapboards behind the checkout.
-
TreeHouse Branches Out
Home improvement start-up is dedicated to healthy, sustainable homes
A start-up home improvement retailer with a green conscience has expanded out of its Austin, Texas, home with a first-of-its-kind store that’s generating lots of buzz.
TreeHouse has opened the nation’s first home improvement “energy positive” (meaning it will generate more energy than it uses) store, at The Hill, a shopping center in Dallas. It’s the start-up retailer’s second location — but not for long. An additional store, planned for the Plano, Texas, area, is due to open this fall.

