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In-Store marketing vet to head shopper intelligence provider
MONROE, Conn. — Spire, a provider of actionable shopper analytics to leading retailers and manufacturers, has announced hat Mike McMahon has joined the company as president.
McMahon has spent half his career in consumer packaged goods and the other half working in marketing services.
"Mike will now take up a key leadership role at Spire, committed to fine tuning Spire's strategy, managing our growth and exceeding all client and partner expectations,” said Paul Taylor, CEO and founder of Spire.
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A new name for Liz Claiborne
NEW YORK — While the Liz Claiborne brand will be kept alive thanks to a recent deal with JCPenney, the company behind the name is headed in a new direction. Liz Claiborne Inc. announced it is changing its name to "Fifth & Pacific Companies" to better communicate its strategic focus on growing its three global lifestyle brands (Juicy Couture, Kate Spade and Lucky Brand). The change is expected to be effective on or about May 15, 2012 at which time the company will begin trading as Fifth & Pacific Companies Inc. (NYSE: FNP).