Former Toys “R” Us president Neil Friedman has joined toy manufacturer Alex Brands as president and CEO.
Friedman has been appointed to the Alex Brands board of directors earlier this year. Prior to that he was president of the U.S. division at Toys “R” Us and also served as president at Mattel Brands, Fisher-Price Brands, Tyco Preschool and MCA/Universal Merchandising. Friedman is a member of the Toy Industry Hall of Fame and the International Licensing Industry Merchandiser’s Association’s Hall of Fame.