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Macy’s launches tech pilots at namesake and Bloomingdale’s stores
Cincinnati -- Macy’s said Tuesday it is piloting or launching a series of tech innovations designed to engage customers and drive sales.
Among the announced programs are free WiFi service in Macy’s and Bloomingdale’s stores to enable customer use of smartphone apps and in-store tablet shopping. The service, accessible by the end of October, will be activated in 230 Macy’s and nine Bloomingdale’s stores, as well as in the junior’s and young men’s departments of another 79 Macy’s stores.
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Denny’s licenses APT test-and-learn management system
Washington, D.C. -- Applied Predictive Technologies said Tuesday that family restaurant chain Denny’s Corp. has licensed APT's Test & Learn Management System.
Denny’s will use APT’s solution to test strategic and tactical initiatives across its 1,670 restaurants.