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JCP teaches a ‘fair and square’ lesson on pricing, marketing and image
PLANO, Texas — When JCPenney first announced its “fair and square” pricing strategy back in January with a great deal of hoopla and fanfare -- complete with a NYC media event attended by 700 people -- there was much hope that former Apple executive CEO Ron Johnson and then president Michael Francis, formerly at Target, would be able to bring some of their retail magic to the stagnant retailer.
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Aaron’s exec earns lifetime achievement award
William Kenneth Butler, COO of the 1,985 unit Aaron’s rent-to-own retail chain, received a lifetime achievement award from the Association of Progressive Rental Organizations (APRO).
Butler was selected as the 2012 recipient of the Ernie Tally Lifetime Achievement Award for an exemplary career spanning nearly four decades.