Strategy

J.C. Penney is in the final phase of its turnaround and the company’s stores are customers’ preferred destination for great style, quality and value, according to company CEO Mike Ullman.

Those comments came after J.C. Penney said its third quarter same store sales were flat and it forecast a fourth quarter comp increase of 2% to 4%. Total sales in the quarter ended Nov. 1 declined slightly to $2.76 billion from $2.78 billion.

Bentonville, Ark. -- A rare sales bump may provide the world’s largest retailer just the momentum it needs going into the important holiday season, say Wall Street analysts, as Wal-Mart reported that 3Q same-store sales rose at U.S. namesake stores for the first time in nearly two years.

However, Wal-Mart tempered the news with warnings that a highly promotional environment lies ahead.