Changing of the guard at Haier

Haier America president and CEO Shariff Kan has stepped down and will be replaced by Adrian Micu, effective Feb. 10, according to the company.



Micu comes to Haier with more than 25 years of executive-level engineering, technology and product development experience within the appliance industry. Most recently, he held the position of VP engineering with Whirlpool Corporation.



“I am honored for the opportunity to lead such a promising company into the next phase of their evolution,” said Micu. “I look forward to developing the Haier brand into a household name in appliances and electronics, advance the momentum that our team has created over the past few years, and help the organization capitalize on Haier's overall strengths to achieve its full potential in the Americas.”



The company said that under Kan’s leadership, Haier America evolved from a trading operation in its early days to a respected supplier of home appliance and consumer electronics in North America. “His management proved instrumental during Haier’s initial entrance into the United States, playing a pivotal role in establishing partnerships with some of the largest national and regional retailers in the country.”