Strategy

Customers responded favorably to holiday promotions at Pier 1 during the fourth quarter and the retailer is poised for an even better spring now that it plans a return to TV advertising.

Toys“R”Us is adding some communications expertise from Best Buy as the toy retailer announced it has named a new executive vice president.

The retailer said Amy von Walter will join the company as Executive Vice President, Global Communications and Public Relations, effective March 14. She will report directly to Chairman and CEO Dave Brandon.

Lululemon athletica and Athleta, a subsidiary of Gap Inc., are not new concepts. But they are part of one of fashion’s hottest trends: “athleisure.”

Specializing in trendy activewear designed for the gym and beyond, athleisure concepts are finding their way into all kinds of shopping destinations — giving lululemon and Athleta increasing competition. Here’s a rundown of some other retailers currently in the game:

Kansas City -- Taubman Centers and The Macerich Company announced a joint venture for Country Club Plaza location in Kansas City, Missouri from Highwoods Properties. The mixed-use retail and office property was purchased for $660 million cash, excluding transaction costs. Taubman and Macerich each own a 50% interest in the center.

Fred’s Super Dollar continues to see sales increases as 2016 continues. The company reported Thursday that for the four weeks ending Feb. 27, it saw net sales of $171.1 million, a 12% increase over the same period last year. The announcement follows January’s sales, which also increased 12% over the same four weeks in 2015. Comparable store sales rose 0.8% for the month, compared to flat comps in February 2015.

Deals in “Mind” Games

Brain fitness might seem an unusual specialty for a retailer, but it’s proved a sweet spot for Marbles: The Brain Store.

Founded by Lindsay Gaskins and Scott Brown, the Chicago-based retailer sells games and other items designed to stimulate the brain. It made its debut in 2008, with a kiosk in a local mall. People were intrigued, but they wanted a more engaging shopping experience, said marketing director Hallie Steube.

Sam Dushey took the reins of his family-owned business, discount department-store chain Shoppers World, when he was just 27. The company was founded by his grandfather, an immigrant from Syria, in the 1930s, and then expanded upon by Dushey’s father, uncle and cousin.

As discussed last week custom facades as advertisements have migrated from the domain of premiere retail flagships to many, varied uses across the commercial and retail spectrum.

This trend was earlier spotted by Gensler On: Lifestyle as part of its “Top Ten Retail Trends in 2013.”