Strategy

The generation born between the early 1980s and the year 2000 — labeled millennials — has captured the collective attention of retail marketers. And not just because there are more than 80 million of them, although that’s a factor. This group craves access, not necessarily ownership, and they have a real affinity for technology, which is shaping the retail space.

Haverty Furniture Company has been around since the late 19th century, but the specialty furniture retailer has a decidedly 21st-century approach to energy management.

“We want Havertys to be the company everyone wants to come work for,” said Rawson Haverty Jr., senior VP real estate and development, Havertys, during a session at Chain Store Age’s SPECS 2016 Conference, March 13-15, in Dallas.

Environmental stewardship, and thus energy conservation, is on the Atlanta-based furniture retailer’s list of 10 core values, Haverty explained.

The Pembroke Mall in Virginia Beach is home to the newest DSW footwear and accessories store.

The retailers said it opened a 16,000-sq.-ft. store at the Pembroke Mall and characterized the location as “the greatest shoe shopping destination in Virginia Beach,” offering more than 21,000 pairs of shoes.

Starbucks has opened a store in Ferguson, Missouri, a city that was rocked by racial unrest in 2014, as part of its ongoing initiative to open stores in at least 15 lower-income U.S. communities by 2018.

The opening follows the launch of a similar store in the Jamaica section of Queens, New York, in March. Both are part of a national plan to provide local jobs, create training opportunities for youth, and support efforts to rebuild and revitalize communities.

James Rhee is a tech-savvy numbers and operations guy, but the private equity investor-turned retailer relied on more than business smarts and technology to help revive Ashley Stewart. Realizing that the plus-size brand inspired a deep love among its customers, he developed a core strategy of kindness and loyalty, a strategy that recognized Ashley Stewart represented respect, community and joy to its shoppers.

Sierra Trading Post, an online retailer TJX Cos. acquired in 2012, is accelerating store expansion and could become a new growth driver for the nation’s leading off price retailer with designs on extending its value proposition to the outdoor and active lifestyle world.

Editor’s Note: The 27th annual Chain Store Age survey of Fastest-Growing Acquirers surveyed retail square footage purchased during the 2015 calendar year.

They come to the list with different philosophies and experiences, but this year’s Fastest-Growing Acquirers share a dedication to preparation and long-term strategies.

May in Las Vegas is when the dealmakers come out to, well, make deals, as the International Council of Shopping Centers hosts its annual RECon event at the Las Vegas Convention Center and Westgate Las Vegas Hotel. Held May 22-25 and attended by retailers and shopping center owners from around the globe, RECon will display such project wares as mixed-use destinations, outlet centers, and strip and lifestyle projects — and everything in between.