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PetSmart prepares for more ‘connected' customer experience
PetSmart is no stranger to “using every connection to bring pet parents closer to their pets.” Reinforcing its mission statement, PetSmart will add a next-generation platform that will unify the omnichannel shopping experience, and make it easier for the brand to engage with consumers throughout their path-to-purchase. -
PREIT installs Amazon lockers at 15 malls
PREIT unveiled Amazon lockers at 15 of its mall locations on the East coast, making it one of the first mall owners to engage in this most physical of online-offline integrations. Amazon shoppers who choose the locker option when checking out are notified when their packages have been delivered and can go to the locker location to pick them up. Consumers gain an added convenience and mall tenants get Web shoppers in their stores.

