Strategy

Ralph Lauren Corporation has created two executive positions as the company continues its turnaround efforts and to search for a new chief executive.   Ralph Lauren tapped Jonathan Bottomley to the newly created position of chief marketing officer, effective April 3. He will be responsible for evolving Ralph Lauren’s brand voice, leading the global marketing team and building cut-through marketing strategies across the company’s brands.  

In its latest move to gain a competitive edge on Amazon, Walmart expanded availability of its Scan and Go app.   Already a staple at Sam’s Clubs nationwide, Walmart launched its free Scan and Go app for Android users, reported Forbes.   

Walgreens Boots Alliance’s acquisition of Rite Aid is moving closer to getting a green light from the Federal Trade Commission.       The FTC is expected to approve the sale in the next two to four weeks, reported the New York Post, citing two sources close to the situation.   The major sticking point was reportedly the number of Rite Aid stores that need to be divested to Fred’s Pharmacy.      

GNC Holdings Inc. on Thursday posted dismal results for its fourth quarter and said it was suspending its quarterly dividend in a move to reduce its debt.   The nutritional supplements retailer posted a loss of $433.4 million, or $6.35 a share, compared to a profit of $42.9 million in the year-ago period. Excluding certain items, earnings came in at 7 cents per share, well below the 36 cents that Wall Street analysts expected.  

IBM is taking the next step in its IoT journey.   The technology provider has opened the doors of its new $200 million global headquarters for its Watson Internet of Things (IoT) business in Munich, Germany. The space will also serve as an innovation space for the European IoT standards organization, EEBus.   "We have reached a tipping point with IoT innovation,” said Harriet Green, general manager, IBM Watson IoT, cognitive engagement and education.   

Online giant extending brick-and-mortar footprint.   Amazon is taking its bookstore concept to the San Francisco Bay Area, which has a reputation for supporting independent bookstores.    The company will open a bookstore at Broadway Plaza, an open-air center in Walnut Creek, California, reported the San Francisco Gate.  Although no opening date was given, but Amazon is in the process of staffing up the store.   

It’s going to be a busy spring for Stein Mart.   The Florida-based chain will open five stores this spring –– the first phase of its 2017 store plan to open a total of 11 new stores. The remainder of the locations will open in the fall.    “These new stores fall within our real estate strategy to grow sales by filling existing markets where we are doing well,” said Hunt Hawkins, CEO of Stein Mart, which operates 290 stores.   

For a retailer, the allure of a historic building is obvious: A renovated historic space conveys a unique degree of character and a memorable and defining sense of place. It can help a brand or business stand out in a crowded and competitive retail marketplace and deliver that all-important experiential element.