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First Look: Hot online start-up opens NYC store
The maker of what it calls "the world's most comfortable shoes" has set up shop in New York City. Allbirds, the eco-friendly online brand with a fast-growing and devoted following (especially in the Silicon Valley), has opened its second brick-and-mortar location, in Manhattan's SoHo neighborhood. The company opened its first store, on the ground floor of its San Francisco headquarters, in April.

