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With Q4 profit up, Wolverine focusing on omnichannel and global expansion
Rockford, Mich. -- Wolverine Worldwide posted fourth-quarter net income of $10.7 million, following a $1.7 million loss for the year-ago period. The company said it is increasing its brand-building investments in 2015, focusing on omnichannel initiatives and international expansion.
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Wolverine eyes expansion, omnichannel initiatives
Leading branded footwear company Wolverine is eyeing 2015 as a year to focus on omnichannel and expansion.
The parent company of Stride-Rite, Merrell and other brands says it is poised to realign its resources to address a fundamental shift in consumer shopping behavior and allow for greater focus on important omnichannel initiatives.

