Marketing

Barnes & Noble is trying to generate excitement around its struggling Nook products with a giveaway tied to social media.

The retailer says the #NOOKReadingStyle Sweepstakes is designed to inspire book lovers to share their reading style on their Facebook pages and other social media channels. Through March 31, participants can enter for a chance to win exciting prizes, including a $500 Gilt E-Gift Card, a Samsung Galaxy Tab 4 NOOK and 100 $25 Barnes & Noble Gift Cards by completing the sweepstakes entry form on the NOOK Facebook page.

Mahwah, N.J. - Inserra Supermarkets has named Ron Onorato as its new president and COO. Onorato takes over the role as Steve Chalas retires from the Inserra after a more than 50-year career.

Onorato brings more than 35 years of industry experience to his new role at Inserra. Previously, Onorato served as the senior VP of operational initiatives of Ahold USA, and as the president of the New York division of Stop & Shop.

Inserra Supermarkets owns and operates 21 ShopRite supermarkets in New Jersey and New York.
 

Secaucus, N.J. – The Children’s Place Inc. on Thursday accelerated its store closing plans to 200 stores through 2017 (including 76 stores closed in 2013 and 2014), up from its previous announced target of 125 stores through 2016. The company also issued a weak outlook.

Savannah, Ga. -- Citi Trends Inc. on Friday announced a change in leadership as its reported fourth quarter results that topped forecasts. The urban apparel retailer said that Ed Anderson is retiring as CEO, effective March 21, with Jason Mazzola, currently executive VP and chief merchandising officer, becoming president CEO effective March 22, and being appointed to the board of directors, effective immediately.

Additionally, Bruce Smith, executive VP and CFO, will also become its COO.

New York -- BizHive CEO Kim Feil is bringing her retail marketing knowledge to the board of regional supermarket operator Roundy’s.

The publicly held operator of 149 stores in Wisconsin and Illinois said Feil brings to its board proven retail marketing experience and a keen understanding of consumer insights, marketing strategy and change management.

Freeport, Maine – L.L. Bean Inc. intends to almost triple its store count by 2020. In an internal company memo distributed Wednesday, March 11, L.L. Bean told employees it will open four stores in 2015 and at least 100 by 2020.

Currently, L.L. Bean operates 26 stores and 10 outlets in the U.S. The retailer does not have any stores west of Colorado, but plans to open new stores in the Pacific Northwest. All new stores will be full-price locations. The memo was signed by CEO Chris McCormack, who plans to retire in 2016.

The turnaround at Citi Trends seems nearly complete and now the urban fashion retailer is making some major executive moves just as it reported impressive fourth quarter results.

The retailer announced that Ed Anderson is retiring as CEO, effective March 21. Jason Mazzola, currently EVP and CMO, will become president and CEO effective March 22 and has been also appointed to the Board of Directors.

Additionally, Bruce Smith, the Company’s Executive Vice President and Chief Financial Officer, will also become its Chief Operating Officer.

New York -- Kroger executive Kathleen “Katy” Barclay and former Coach executive Catherine “Kate” Buggeln have joined the board of directors of Five Below. The two executives bring different strengths to the rapidly growing teen and tween retailer’s board. Barclay has more than 35 years of experience in the human resources field and currently serves as senior VP of human resources at Kroger.