Marketing

Columbus, Ohio -- DSW’s Affiliated Business Group division and Yellow Box Corporation have opened the first-ever Yellow Box Footwear store in California, at the Westfield Topanga Mall, in Canoga Park.

Founded in 1998, Yellow Box is a footwear wholesaler best known for its jeweled sandals for women. The Yellow Box retail concept made its debut in June, with a store in Miami.

Beauty retailer bareMinerals unveiled its new bareMinerals Shade Shop concept, in Manhattan’s SoHo area. The format puts a different spin on the company’s signature complexion products, merchandising them by what it calls shade family – light, medium, tan, dark and deep– in a streamlined, easy-to-navigate environment.

New York -- Lululemon Athletica Inc.’s founder, Dennis "Chip" Wilson, reached an agreement to sell half his stake in the women's yoga-wear company to Advent International of Boston for $845 million. The deal will give Advent, which owned shares of Lululemon from 2005 to 2009 and was one of the company's early venture capital backers, 20.1 million shares, or 13.9% of the company (Lululemon went public in 2009). It also gives Advent two seats on the board, including Advent's managing partner David Mussafer, who will become co-chairman of the retailer.

Banana Republic in late August will extend its digital reach as part of a select group of brands partnering with Instagram on paid advertising — a first-time amplification for the brand on the platform.

Gap posted positive comps in July for the four-week period ended August 2, buoyed by sales at Banana Republic; but preliminary second-quarter results show that comparable store sales were flat compared to the same period last year.

Net sales in July increased 5% to $1.17 billion compared with net sales of $1.12 billion for the four-week period ended August 3. For the second quarter, Gap Inc.’s net sales increased 3% to $3.98 billion compared with $3.87 billion for the second quarter last year.

A more cautious consumer led to weaker-than-anticipated traffic at Hibbett in the second quarter, prompting the sporting goods retailer to revise its earnings expectations for the full year.

Net sales for the 13-week period ended August 2 are expected to increase 4.2% to $194 million compared with $186.2 million for the year-ago period. Comparable store sales are expected to increase 0.1% for the quarter.

The nation’s largest retailer of used cars has turned to the CPG world to hire Jim Lyski as its new chief marketing officer.

Lyski spent the past three years as chief marketing officer at The Scotts Miracle-Gro Company where he led all brand responsibilities, including global innovation, product development, positioning, advertising, packaging, pricing and promotions. Prior to Scotts, Lyski was CMO at Nationwide Mutual Insurance Company. He has also held marketing roles at Cigna Healthcare and FedEx.

Trace One, which provides solutions to branded and private-label goods companies, has added Chris Morrison as its chief marketing officer.
 
In his new position, Morrison will oversee the company’s global communications, product strategies and marketing. He’ll be a part of the rollout of new Trace One solutions and assist in expanding the company’s global reach.
 

A massive new Academy Sports and Outdoors distribution center in Tennessee is expected to fuel the retailer’s growth for years to come when the 1.6 million-sq.-ft. facility opens in 2016.

San Francisco -- Banana Republic in late August will extend its digital reach as part of a select group of brands partnering with Instagram on paid advertising — a first-time amplification for the brand on the platform.