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Marketing

  • Build-A-Bear eyes sweeter sales with Honey Girls

    A new character line with first-of-its-kind multimedia elements is now available on Build-A-Bear Workshop’s web site and in its 400 stores.

  • Tiffany nabs Cartier exec as international VP

    New York - Tiffany & Co. turned to a main competitor when it was time to find a new global business executive. Tiffany has named Philippe Galtié to the position of senior VP international, effective Aug. 17.

    Galtié, 54, most recently held the post of Cartier’s international retail director. He began his career with a range of general management and global marketing roles at Moët-Hennessy, Mars Inc., Eridania Beghin Say and the Nestlé Group.


  • Crate & Barrel’s new CEO comes from a hot competitor

    New York -- Crate & Barrel has nabbed a CEO from the executive ranks of a much more upscale competitor.

    The home furnishings retailer named Doug Diemoz, currently chief development officer at Restoration Hardware, as CEO, effective Aug. 1. He replaces Sascha Bopp, who was named CEO in 2012 but left in August 2014. Crate & Barrel COO and CFO Adrian Mitchell has been interim CEO during the search for a permanent replacement.

  • Walmart empowers women with digital initiative

    Walmart is taking an innovative approach to empowering women with the unveiling of a new a new digital initiative designed to support the advancement of women leaders at Walmart and women worldwide.

  • PBTeen targets Gen Z with ‘awesome’ video campaign

    San Francisco – Never mind Gen Y, the millennial generation that roughly ends with young consumers born in 2000.

    Williams-Sonoma tween and tween banner PBteen is targeting the post-2000 “Gen Z” audience with an original six-episode Web series called “Revved Up Rooms.”

  • Overstock.com expands fresh food delivery

    Overstock.com is expanding its already popular online produce delivery service by teaming up with farmers in 35 states.

  • Same store sales push up at L Brands

    L Brands Inc. continues to surpass expectations as the parent company of Bath and Body Works and Victoria's Secret reported a bump in same store sales.

    The company said net sales increased 3% to $1.207 billion for the five weeks ended July 4, compared to net sales of $1.176 billion for the five weeks ended July 5, 2014.  Same store store sales for the five weeks ended July 4, 2015, increased 3%.

  • Trader Joe’s gets hip

    New York -- Trader Joe’s is opening a store in the heart of what is arguably the nation’s hippest enclave.

    The grocer has signed a lease to open an 18,000-sq.-ft. in the Williamsburg section of Brooklyn, New York, reported Crain’s New York.

    Read more.

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