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Marketing

  • Crate & Barrel’s new CEO comes from a hot competitor

    New York -- Crate & Barrel has nabbed a CEO from the executive ranks of a much more upscale competitor.

    The home furnishings retailer named Doug Diemoz, currently chief development officer at Restoration Hardware, as CEO, effective Aug. 1. He replaces Sascha Bopp, who was named CEO in 2012 but left in August 2014. Crate & Barrel COO and CFO Adrian Mitchell has been interim CEO during the search for a permanent replacement.

  • Walmart empowers women with digital initiative

    Walmart is taking an innovative approach to empowering women with the unveiling of a new a new digital initiative designed to support the advancement of women leaders at Walmart and women worldwide.

  • PBTeen targets Gen Z with ‘awesome’ video campaign

    San Francisco – Never mind Gen Y, the millennial generation that roughly ends with young consumers born in 2000.

    Williams-Sonoma tween and tween banner PBteen is targeting the post-2000 “Gen Z” audience with an original six-episode Web series called “Revved Up Rooms.”

  • J. Crew to launch new store concept

    New York -- J.Crew Group, a company struggling to regain its mojo, is jumping into the value category.

    The company announced it will launch a new store banner, J.Crew Mercantile, selling lower-priced (“value-driven”) merchandise with classic J. Crew styles for women, men and children. The first J.Crew Mercantile store will open in late July, at The Shops at Park Lane in Dallas. The retailer plans to open more Mercantile stores in strip centers and some malls, Bloomberg reported.

  • Coty pretties up product portfolio with P&G deal

    Coty is buying 43 beauty brands from Procter & Gamble Co., including Miss Clairol, Covergirl and Max Factor.

  • Trader Joe’s gets hip

    New York -- Trader Joe’s is opening a store in the heart of what is arguably the nation’s hippest enclave.

    The grocer has signed a lease to open an 18,000-sq.-ft. in the Williamsburg section of Brooklyn, New York, reported Crain’s New York.

    Read more.

  • Same store sales push up at L Brands

    L Brands Inc. continues to surpass expectations as the parent company of Bath and Body Works and Victoria's Secret reported a bump in same store sales.

    The company said net sales increased 3% to $1.207 billion for the five weeks ended July 4, compared to net sales of $1.176 billion for the five weeks ended July 5, 2014.  Same store store sales for the five weeks ended July 4, 2015, increased 3%.

  • Lowe's earns accolades for disaster relief

    Lowe's is getting some recognition for its efforts to aid communities with money, supplies and manpower in times of disaster.

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