Marketing

Retailers can use apps for more than just driving sales, as demonstrated by Office Depot Inc.’s latest mobile move.

The Office Depot and OfficeMax parent company is re-releasing its Elf Yourself mobile app. The app, which Office Depot has offered every holiday season since 2012 and launched as an online platform in 2006, is a prime example of how retailers are using apps to build positive consumer sentiment and brand awareness.

Whole Foods is trying to get its groove back, but after reporting weak fourth quarter results, it is not clear when that will be as the company expressed concern about the competitive climate and the impact on its profit margins.

L.L.Bean has gone outside the company for the first time ever to pick a chief executive, according to the Associated Press.

The outdoors retailer has selected the chief merchandising and marketing officer of a Chinese e-commerce business as its new CEO.

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DSW Inc. has promoted its omnichannel retailing chief to be its new CEO as the company positions itself for long-term growth.

The company said Roger L. Rawlins, executive VP and CIO, will succeed Michael R. MacDonald as CEO effective Jan. 1. MacDonald, who is retiring from DSW and from the board of directors, will remain with the company through the end of the year to help ensure a smooth transition. Rawlins will be appointed to the DSW board effective Jan. 1.

The Bon-Ton Stores Inc. has a new finance chief to help the company strengthen its balance sheet.

The retailer has named Nancy A. Walsh to the position of executive VP, CFO of the company, effective Nov. 9. Walsh will have responsibility for Accounting, Treasury, Tax, Credit, Investor Relations, Legal and Internal Audit.

L.L. Bean has gone outside the company for the first time ever to pick a chief executive. The outdoors retailer named the chief merchandising and marketing officer of a Walmart-owned Chinese e-commerce business as president and CEO, effective Feburary 2016. [ABC News]

Retailers can use apps for more than just driving sales, as demonstrated by Office Depot Inc.’s latest mobile move.

The Office Depot and OfficeMax parent company is re-releasing its Elf Yourself mobile app. The app, which Office Depot has offered every holiday season since 2012 and launched as an online platform in 2006, is a prime example of how retailers are using apps to build positive consumer sentiment and brand awareness.

Saks Fifth Avenue’s holiday windows are an annual tradition in Manhattan, and the retailer keeps upping the ante.

Saks will unveil its windows on Nov. 23, and the display promise to light up the night. The retailer will transform its windows with a “Winter Place” theme, complete with a state-of-the-art light show featuring three-dimensional elements on the front facade of the iconic store, including towering light icicles, crystal palace spires, and snowy magnolia arches.