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Marketers missing out on big opportunity by ignoring this group
Single adults, a lucrative demographic that now comprises half the U.S. population, continues to be overlooked or misrepresented by U.S. marketers and retailers, according to a report by retail marketing agency TPN and market insights firm C+R Research.
The study, "Millions of Singles, Billions at Stake: The Rise of the New Independents," busts myths and stereotypes to help brands and retailers understand, engage and celebrate singles.
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Albertsons cooking up a strategy for growth
A new project has the possibility of positioning Albertsons for greater growth as the company aims to expand by buying back some of the stores it unloaded last year as a result of a deal with Safeway.
Albertsons has announced it has completed a $4.8 million renovation of the company's Culinary Kitchens & Technical Center in California. The project, which was in development before the Albertsons-Safeway merger was announced, came to fruition this month in a 33,000-square-foot facility in Dublin, Calif., near the company's Pleasanton corporate campus.

