Marketing

Lululemon Athletica has named a former Walgreens executive as the athleisure company's next digital chief.

Lululemon announced that Miguel Almeida will be executive vice presiden-digital when he starts with the company in mid-July. He will report to the company’s CEO, Laurent Potdevin.

The Consumer Goods Forum has elected two new board members with broad packaged goods and retail experience.

Denise Morrison, president and CEO of Campbell Soup Company, and Gareth Ackerman, chairman of Pick n Pay, are joining the board. Morrison will chair the Manufacturer College of the board while Ackerman will chair the Retailer College. The pair will lead the CGF Board for two years, and replace outgoing co-chairs Dick Boer of Royal Ahold and Paul Bulcke of Nestlé. 

Bass Pro Shops will soon be fishing for new customers in Florida, as the retailer has set a date for its opening in the Tampa Bay area.

According  to WFLA in Tampa, the retailer says it will open its doors at 10501 Palm River Rd. in Tampa on July 29.

One of the world's biggest fashion retailers says the strong U.S. dollar hurt profits in the second quarter, but the company is moving ahead with plans to increase investments and even launch a new brand in 2017.

Nielsen knows what makes brand marketing effective and now the company is applying its consumer communications expertise to the world of packaging.

Nielsen Design Navigator is the name of a new creative enablement tool the company contends helps marketers improve the in-market effectiveness of package design.

Nielsen is known as a leader in marketing effectiveness, innovation forecasting and in-market success but the introduction of the Design Navigator is new territory. Why the company has made the move is understandable.

Talk about a perfect storm. As if the role of the CMO isn’t changing fast enough in all industries, the retail industry itself is undergoing major disruption and rapid transformation. As a result, retail CMOs certainly have their work cut out for themselves.

While by no means a comprehensive action plan, this article addresses five key imperatives that sit squarely in the eye of this storm.

Bridgehampton, N.Y. -- Garnet Hill, the online and catalog retailer, is inching closer to brick-and-mortar.

The 39-year-old company is set to open its first physical store, a pop-up location in the tony Long Island town of Bridgehampton, New York. The store is designed to give customer a "touch and feel" experience for Garnet Hill’s merchandise.

Arlington, Va. -- The Retail Industry Leaders Association (RILA) is calling on Congress to make “much-needed” changes to the Affordable Care Act (ACA).

The move comes in response to the Supreme Court of the United States' ruling Thursday upholding subsidies provided through ACA.

Following a recent open invitation to U.S. retailers from Alibaba’s Jack Ma, everyone from established American brands to smaller mom and pop operations are looking to plug into the China opportunity. But what most American retailers don’t realize is that even with the reduced friction that technology has recently afforded, selling to the Chinese consumer is harder than it looks.

Milford, Conn. - Suzanne Greco, who began her tenure with the Subway restaurant chain as a store associate in 1973, has been named president of the company. For 24 years, she led the research and development team.

In 2012 Greco’s responsibilities expanded when she began overseeing the operations department and her responsibilities expanded again earlier in 2015 when she began overseeing the marketing department.