Marketing

Stride Rite is revamping its brand platform to implement product and service improvements, including an exclusive line of footwear at Target.

Highland Park, Minn. -- Target is going small — really small.

The world’s second smallest Target, a TargetExpress store, is set to open in the Highland Park neighborhood of St. Paul, Minn.

The 16,000-sq.-ft. store, which opens July 22, will feature a pharmacy and cater to a community of families, empty nesters and college students, the Grand Forks Herald reports.

New York -- A former chief information officer at Walmart is joining retail technology firm Newgistics.

Gene Wojciechowski has been named CIO of Newgistics, where he will be tasked with providing executive leadership and strategic direction for all of Newgistics’ core technology operations.

Houston – Mattress Firm Inc. is giving its customers credit.

San Jose, Calif. – PayPal Holdings Inc. is still not officially an independent company, but is getting some serious respect from the investment world.

Once PayPal splits from parent company eBay and starts trading on the Nasdaq Stock Market under “PYPL” (expected July 17), it will be listed on several prominent stock indices.

Guess, operator of more than 800 stores worldwide, has appointed a fast fashion veteran as executive chairman. 

Walmart's Asian business is regrouping after the founders of the retailer's e-commerce arm in China, Yihaodian, have left the company, according to Bloomberg.

The news service reported the company confirmed Wednesday that Yu Gang, Yihaodian’s chairman, and Liu Junling, the CEO, left to start a new venture.

Los Angeles -- The chief executive of Guess is stepping down.

Guess co-founder Paul Marciano announced that he will be succeeded as CEO of the apparel maker by former Inditex executive Victor Herrero in August. Marciano will continue to serve as chief creative officer, and will also replace Maurice Marciano as executive chairman.

Herrero, a 12-year Inditex veteran, served as head of Asia Pacific for the apparel conglomerate, whose brands include Zara. He is credited with building the company's multi-million dollar Asian business.

Oak Brook, Ill. - Retail Properties of America Inc. (RPAI) is shuffling some executives as part of a strategic realignment of its operating platform geographically between the eastern and western regions of the country. Timothy Steffan, former senior VP, asset management and commercial leasing for Macerich's eastern region, has joined RPAI as divisional president – eastern region.

Vancouver, Wash. – Papa Murphy’s Holdings Inc. is minding the store when it comes to marketing. The pizza chain has signed an agreement with marketing execution firm InnerWorkings Inc. to strengthen the impact of its point-of-purchase printed marketing materials and branded merchandise at the its more than 1,400 locations across the U.S.