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Marketing

  • Commerce craftsmen changing perception

    Pitney Bowes isn’t the first name that comes to mind when thinking of e-commerce, but the global technology company is out to change that perception by doing something for the first time in two decades.

  • Gaining New Ground

    In the face of an increasingly complex retail real estate investment environment, and a world where constantly evolving technology enables us to be connected 24/7 with both current and potential partners, as well as have access to real-time market and property data and analytics at our fingertips, retailers and commercial real estate professionals are being increasingly challenged to be more nimble, flexible and connected than ever before — and to find new ways to maximize efficiency and productivity in the non-stop deal-making environment.

  • Nordstrom rolls out campaign to attract young fashionistas

    Nordstrom is launching a new national marketing campaign withprint, digital and video components as the retailer seeks to improve its connection with younger customers.

  • Restoration Hardware to restore historic building in San Francisco

    Pier 70, the extensive waterfront redevelopment project in San Francisco, has announced its first official tenant and it’s a big one.

    Restoration Hardware will open a five-story, 60,000-sq.ft. gallery-store in the historic Bethlehem Steel building. The high-end home furnishings retailer, slated to open in 2017, will be a subtenant of Orton Development, which master-leased eight buildings along 20th Street that will comprise the core of Pier 70.

  • CEO, CFO and two others resign following audit committee review

    New York -- Brixmor Property Group announced today that it has named Daniel Hurwitz, former CEO of DDR Corp. and the founder and CEO of Raider Hill Advisors as Interim CEO, effective immediately. Hurwitz will also be appointed to serve on the company's board of directors.

    The company also announced that CEO Michael Carroll, president and CFO Michael Pappagallo, and chief accounting officer Steven Splain, along with an accounting employee, have resigned, effective immediately. Carroll has also stepped down from the company's board of directors.

  • Kohl’s invites America to celebrate #AllTheGoodStuff

    Kohl's is leveraging the popularity of the Oscars to kick-start the retailer's spring marketing campaigns in true omnichannel style.

    The retailer announced that for the first time ever, the company will be the exclusive retail sponsor of the Oscars, which air this month.

  • Lululemon redefines transparency with 'Lab' format

    Lululemon Athletica will open the first U.S. outpost of the brand’s design incubator “lab” format in downtown Manhattan, in March.

    It’s only the second location for the unusual concept. The first, opened in 2009, is in the company’s hometown of Vancouver, British Columbia.

  • American Apparel emerges from bankruptcy

    It’s the beginning of a new era at long-suffering American Apparel.

    On Friday, the company announced it has emerged from Chapter 11 as a private company after successfully implementing its reorganization plan. The announcement comes days after the Delaware bankruptcy court gave its approval to the plan.

  • Lululemon redefines transparency with 'Lab' store format

    Lululemon Athletica will open the first U.S. outpost of the brand’s design incubator “lab” format in downtown Manhattan, in March.

    It’s only the second location for the unusual concept. The first, opened in 2009, is in the company’s hometown of Vancouver, British Columbia.

  • PriceSmart offers unconventional reason for comp decline

    It’s been quite common of late to hear retailers cite warm weather and intense competition as sources of sales weakness, but the prize for originality goes to PriceSmart after the warehouse club operator reported a January same-store sales decline.

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