Marketing

Consumer electronics and furniture retailer Conn’s has named a COO, along with heads for logistics and service.   The retailer named Coleman R. (“CR”) Gaines as president and COO, effective February 1, 2017.   Gaines previously spent seven years at TMX Finance in Savannah, Georgia, a consumer retail finance company, where he was most recently the company’s executive VP of store operations.     

After nearly 30 years of doing business in the MainPlace Mall in Santa Ana, California, Nordstrom has announced it will be shuttering the location.  

Walmart has made some big changes in its executive ranks, bringing together management of its Web and retail teams.     The changes, which the chain has not officially announced, come on the heels of media reports that Karenann Terrell would step down as CIO of Wal-Mart Stores on Feb. 24. As reported by CNBC.com, Walmart’s executive realignment includes the following:  

L.L. Bean has been drawn into something that it has always shied away: the political spotlight.      It all started with the news that Linda Bean, granddaughter of company founder Leon Leonwood Bean and a member of the Bean board, had made a substantial donation to a pro-Trump PAC during the president-elect's campaign. Trump then thanked Bean for her support via a tweet that ended with “Buy L.L.Bean.”     

One of Target’s rising stars is joining Amazon to drive Prime membership in international markets.   Jamil Ghani, Target’s former senior VP of strategy and innovation, will champion the growth of the retail giant’s Prime presence overseas. He will report to Greg Greeley, VP of Amazon Prime, and be based out of the company’s Seattle headquarters, according to ReCode.  

Saks has given over the 14 storefront windows of its Fifth Avenue flagship to United Airlines to help promote United’s new Polaris business class cabin. (Saks is providing the bedding for United Polaris.)   The windows are designed to give passersby the feeling that they are actually walking through the luxurious Polaris cabin. And just in time for resort season, the mannequins that are in some of the windows are decked out in the latest spring fashions.    

United Airlines has taken over the windows of one of the nation’s most iconic department stores.   Saks Fifth Avenue on Wednesday unveiled United Airlines Polaris-themed windows at the retailer’s flagship store on Fifth Avenue in New York City.     

Aeropostale, the teen apparel retailer that most of the industry had written off as dead, has risen like a Phoenix.     Starting this week, the company is reopening more than 500 doors across the United States. In February, Aéropostale will kick off its spring 2017 marketing campaign, which is designed to showcase the brand’s trans-formation under its new owners. The campaign will be in the stores as well as online and through social media.