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Marketing

  • Twitter makes direct messages more personal

    Twitter is taking a new approach to “humanize” its business partners’ customer service-based “Direct Messages.”   Twitter’s new feature – “Custom Profiles in Direct Messages” – allows businesses to better emphasize the human element in private conversations, as well as more clearly indicate when a bot is speaking, according to Twitter.   
  • L Brands’ same-store sales flat, lowers 2017 outlook

    L Brands is preparing for steep losses in the near-future, specifically across its Victoria’s Secret brand.    For the quarter ended January 28, 2017, net sales were $4.489 billion, an increase of 2% compared to $4.395 billion for the quarter ended January 30, 2016. The company’s net income was $631.7 million compared to $636 million last year.  
  • Discounter preps for new warehouse in New York

    Staying true to its recently announced growth plan, Dollar General is preparing to break ground on a new distribution center.   
  • Chico’s turns a profit in Q4

    Better inventory management and reduced promotions are helping to keep Chico’s FAS on the right financial path.   For the 13 weeks ended January 28, 2017, Chico’s reported net income of $13.5 million compared to a net loss of $21.1 million for the same period last year.   
  • Off-price giant to launch another new retail format

    TJX Cos. is preparing to debut a new retail banner.   Speaking on the chain’s quarterly call with analysts, TJX CEO Ernie Herrman said the company will open four home goods stores in the United States under a new nameplate this year, CNBC reported.   The new concept will allow TJX to enter new markets and sell products that it hasn't currently penetrated with its HomeGoods footprint, Herrman said, according to the report.     
  • TJX continues its amazing winning streak

    It’s a record that most retailers are envious of, particularly in today’s competitive and disrupted marketplace.    TJX Cos. on Wednesday posted its 21st consecutive year of same-store sales increases, as well as better-than-expected income and revenue results for its fourth quarter. The off-price retailer also raised its quarterly dividend and announced a share repurchase program.  
  • Havertys beats Q4 estimates

    Better control over pricing and inventory helped boost Havertys fourth quarter earnings, beating analyst expectations.   Net sales for the quarter ended December 31, 2016, increased 2.2% to $220.6 million, compared to analyst expectations of $220.61 million.   Same-store sales rose 2.5%, and the average written ticket was up 2.6%, while custom upholstery written business rose 1.9%.  
  • Report: Jet.com shoppers get a taste of Walmart’s private label lines

    Walmart’s house brands are getting a new audience — millennials.   Jet.com, which caters to the cost-conscious Gen Y segment, has started offering private label brands — Great Value, Equate and Sam’s Choice — from its parent company, Walmart, according to Bloomberg.   
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