Marketing

Photo: Greg Foran, Walmart U.S. president and CEO

Toys“R”Us is adding some communications expertise from Best Buy as the toy retailer announced it has named a new executive vice president.

The retailer said Amy von Walter will join the company as Executive Vice President, Global Communications and Public Relations, effective March 14. She will report directly to Chairman and CEO Dave Brandon.

March promises to be a busy month for Shopko.

The retailer will open 10 Shopko Hometown stores in late March, bringing its total number of stores opened this year so far to 12.

The company plans to continue to accelerate the expansion of its Hometown format with additional locations through 2017. Developed over the past five years to augment Shopko’s larger store model, the concept is focused on serving the needs of smaller rural communities. Stores average 15,000 sq. ft. to 35,000 sq. ft.

Pop-ups. They have become a phenomenon in several major cities. From pop-up shops that capitalize on holiday sales to pop-up restaurants that are impressing foodies from coast to coast, this trend is here to stay — even in traditional office buildings.

Starbucks is giving customers a front-row seat on the famed Las Vegas Strip.

The coffee giant has opened a 3,200-sq.-ft. location in Grand Bazaar Shops at Bally’s Casino complex. The store is unusual in that, instead of the typical tables with chairs, it offers theatrical stadium seating (for 30 to 40 people) in the center of the store and surrounding bench seating.

Fresh Thyme Farmers Market, a specialty grocer focusing on fresh, natural and organic foods at accessible prices, is on a roll.

Barely two years out of the gate (the first store opened in April 2014, in Illinois), the Chicago-based company now counts 32 locations throughout the Midwest.

Its aggressive growth strategy calls for 60 stores by 2019. Minnesota, Illinois, Missouri, Indiana and Ohio are among the states targeted for growth.

Fully customized pizzas tailored to each guest’s liking, served up in minutes. That’s the idea behind PizzaRev, a Los Angeles-based fast-casual pizza chain whose “build-your-own” approach is bringing food customization to a new level.

Deals in “Mind” Games

Brain fitness might seem an unusual specialty for a retailer, but it’s proved a sweet spot for Marbles: The Brain Store.

Founded by Lindsay Gaskins and Scott Brown, the Chicago-based retailer sells games and other items designed to stimulate the brain. It made its debut in 2008, with a kiosk in a local mall. People were intrigued, but they wanted a more engaging shopping experience, said marketing director Hallie Steube.

Toys “R” Us is adding some communications expertise from Best Buy as the toy retailer announced it has named a a new executive VP.

The retailer said Amy von Walter will join the company as executive VP, Global Communications and Public Relations, effective March 14. She will report directly to chairman and CEO Dave Brandon.

Customers responded favorably to holiday promotions at Pier 1 during the fourth quarter and the retailer is poised for an even better spring now that it plans a return to TV advertising.