Marketing

Martine Reardon, Macy's chief marketing officer, has decided to leave the company, effective May 13, after 32 years of service.

Reardon did not specify her exact reason for leaving, but in a statement implied she will be taking some time away from her professional career.

Abercrombie & Fitch Co. has named Ashley Sargent Price as senior VP and creative director of marketing.

In this role, Price will oversee creative marketing for all brands (Abercrombie & Fitch, abercrombie kids, and Hollister Co.), the company`s internal photo studio, and marketing operations. She reports to Fran Horowitz, president & chief merchandising officer.

Hot on the heels of its launch of a private label collection aimed at millennial women, The J.C. Penney Co. is now introducing a brand and store section designed for a subset of that market.

JCPenney is debuting Boutique+, a plus-size fashion brand designed for full-figured millennial women. Boutique+ will be available at 500 stores and online May 1.

Specialty eyewear retailer Warby Parker is increasingly moving away from its roots as a pure-play e-commerce operation. In an interview with Re/Code, co-CEOs Dave Gilboa and Neil Blumenthal discuss how traditional channels like brick-and-mortar, as well as emerging channels like virtual reality, play a role in the company’s continuing evolution. [Re/Code]

Amazon is the best place in the world to fail—that’s just one of the  insights and observations in CEO Jeff Bezos’ annual letter to shareholders.  

The world’s largest social network has updated its policies regarding branded content and, in so doing, given retailers a new marketing tool.

Facebook is now allowing retailers and other marketers to work with media companies, celebrities and other key “influencers” to place certain types of branded content on its platform.

The world’s largest social network has updated its policies regarding branded content and, in so doing, given retailers a new marketing tool.

Facebook is now allowing retailers and other marketers to work with media companies, celebrities and other key “influencers” to place certain types of branded content on its platform.

Sundance continues to expand its retail footprint.

The lifestyle retailer will open a store at Southlake Town Square, an open-air center in Southlake, Texas, on Thursday, April 14, 2016. The opening will give Sundance, which also sells online and via catalog, a total of seven brick-and-mortar locations.

Preit has executed a lease that will bring Dick’s Sporting Goods and Field & Stream to Viewmont Mall, Scranton, Pennsylvania.

The dual store format concept will replace the existing Sears at the property in 90,000 sq. ft. of space. Sears will close this July, with Dick’s Sporting Goods and Field & Stream scheduled to open for business for Holiday 2017.

The outdoor apparel retailer plans to open a flagship on Fifth Avenue, in the space formerly occupied by Canadian fast-fashion merchant Joe Fresh, the Real Deal reported.

The retailer signed an eight-year sublease from Joe Fresh for approximately 20,000 sq.ft. at Vornado Realty Trust’s landmarked building at 510 Fifth Avenue, according to the report. The space includes three levels of retail.

The North Face is also looking for a larger space in Manhattan’s SoHo area, the report said.