Outdoor lifestyle brand makes exec appointments

Timberland has made yet another executive appointment to support its growth strategies.



The company named footwear industry veteran Tracy Smith as VP and general manager of Timberland North America. In this role, he will lead the strategic vision and operations of Timberland’s wholesale and direct to consumer businesses in North America, with responsibility for strategy, merchandising, sales, marketing and operations.



Most recently, Smith served as president of U.S. operations for Geox, where he was responsible for managing the brand’s wholesale, retail and e-commerce businesses. Prior to Geox, Smith spent nearly 20 years at Cole Haan, assuming various leadership roles across design, development and merchandising.



Earlier this spring, Timberland named Chris Young, previously VP of operations for VF Sportswear, as VP of operations for Timberland, overseeing all operations and supply chain initiatives. In addition, Federico Benzi was named CFO for Timberland North America. Young and Benzi replace Karen Smith and Eric Carlson, who were promoted into new corporate leadership roles with Timberland parent company VF Corp.