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Marketing

  • Investor to nation’s largest bookstore chain: ‘Sell yourself!’

    One investor wants Barnes & Noble to embark on a new chapter — with a new owner.   Activist investor Sandell Asset Management issued a letter to Barnes & Noble’s board of directors on Tuesday, urging the company to sell itself. The firm believes a sale would not only improve the value of the brand, but protect itself against a volatile marketplace that continues to take a toll on sales.   

  • Duluth Holdings names former Nordstrom exec as CFO

    A casual clothing and workwear retailer has ended its hunt for a new finance chief.   Duluth Holdings has appointed Dave Loretta as senior VP and CFO. Loretta will succeed retiring CFO Mark DeOrio.   Prior to joining Duluth Trading, Loretta launched and operated his own company, Pacific Time, LLC, a unique food and beverage business, from 2014 to 2016. Prior to managing his own firm, Loretta held various roles at Nordstrom.  

  • Michael Kors snags luxe shoe brand for $1.3 billion

    Michael Kors expects its newest acquisition to give it a stronger hold in the luxury sector.   The brand, which built its reputation on lines of high-end apparel, handbags, shoes and fashion accessories, has acquired luxury shoemaker Jimmy Choo for approximately $1.350 billion. The transaction, which is expected to close in the fourth quarter of 2017, has been approved by the boards of directors of both Michael Kors and Jimmy Choo.  

  • Abercrombie expanding in a big way in China

    Abercrombie & Fitch is setting its sights on Chinese teens in a new partnership with China's online giant.   The retailer will start selling its namesake brand and Abercrombie kids line on Alibaba Group's Tmall website, starting on July 26. Tmall, which is China's largest consumer website for brands and retailers, has carried Abercrombie's Hollister brand since 2014.  

  • Teen apparel retailer names new finance chief

    The search is over.    The Buckle named Thomas B. Heacock as VP of finance, treasurer and CFO, effective July 20. As CFO, he replaces Karen B. Rhoads, who in May announced her intention to retire. Rhoads will assist in the transfer of her duties and responsibilities to Heacock, and will continue to serve as a member of the company’s board.   

  • Fast-food giant automates development strategy

    Subway is more accurately planning new locations.   The fast-causal restaurant chain is partnering with location intelligence provider SiteZues, to augment its development strategy. The company’s data-driven solution will combine advanced geospatial technology and visualization with Subway’s market data. The result will be more thorough and accurate insights — the foundation Subway needs to plan and expand its market growth.   

  • Study: Online glitches jeopardize customer trust

    Websites with technical difficulties do more than frustrate shoppers — they damage a brand’s reputation.   This was according to a new survey from QualiTest Group. The report, which was conducted with Google Consumer Surveys in June 2017, was based on a sample of more than 1,000 respondents from the United States between the ages of 18 and 54.  

  • Wireless retailer details new store openings

    Sprint is expanding its growing store network in the Pacific Northwest.   The company plans to open 12 new retail locations throughout Washington by the end of 2017. Currently, Sprint operates more than 107 stores throughout the state.   In Oregon, Sprint plans to open nine stores in the Portland Metro area by yearend. The carrier current has more than 64 locations throughout the market.  
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