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Marketing

  • Supermarket giant to open its first restaurant

    The Kroger Co. is looking to extend its share of consumers' food dollars — this time, however, it’s aiming for the dollars spent on meals outside the home.    The supermarket retailer is opening its first-ever full-service restaurant, which will be located next to Kroger's new Marketplace store in Union, Kentucky. In a nod to the year Kroger was founded, the restaurant will be called Kitchen 1883. It will open in late October.   

  • Office Depot names chief marketing officer

    Office supply retailer Office Depot has tapped a 30-year marketing veteran to lead its marketing efforts.    Office Depot announced that Jerri DeVard has been appointed executive VP and chief marketing officer. She will report directly to Office Depot CEO Gerry Smith.  

  • Online footwear startup to try out brick-and-mortar

    Birdies has gotten some new seed — seed funding that is   The San Francisco startup, known for its stylish and comfortable house slippers, announced it has raised $2 million in seed funding. The round was led by Forerunner Ventures, the investors behind Jet.com and Dollar Shave Club, with participation from Slow Ventures, Graph Ventures, Social Capital and a few strategic individual investors.    

  • Department store retailer steps back from the off-price retail game

    Off-price retailing is hot, but Neiman Marcus is emphasizing what it knows best.    Neiman Marcus will close 10 of its 37 off-price Last Call stores in order to focus on its full-line luxury department stores. Prior to the news, the retailer has already closed three Last Call outlets this year, including its locations at Allen Premium Outlets, Allen, Texas, and Legacy Place in Dedham, Mass.   

  • RPAI: ‘Irma was kind’

    Hurricane Irma packed less of a wallop than originally feared, and shopping centers owners are breathing a sigh of relief.   Retail Properties of America reported that its six Florida properties emerged from the ordeal practically unscathed.  

  • Online giant to expand its distribution network in Mexico

    Amazon is looking to take advantage of Mexico’s growing e-commerce industry.   The online giant is planning to open a 1 million sq. ft. warehouse near Mexico City, according to Reuters. Scheduled to open next year, it would be the company’s third distribution center in the country.  

  • Target in new exclusive partnership—with TV duo

    Target Corp. is launching a new brand with HGTV's 'Fixer Upper' stars Chip and Joanna Gaines, and it's doing it just in time for the holidays.   The retailer announced an exclusive multi-year partnership with Magnolia, the home and lifestyle brand founded by the Gaines, to launch a home and lifestyle goods line called Hearth & Hand. It is Magnolia’s first collaboration with a retailer.   

  • Target pairs associates with digital experts in 'innovation sprint'

    Target Corp. has kicked off a partnership with BCG Digital Ventures to conduct a 14-week “innovation sprint.” For the project, BCG's experts (including designers, engineers and investors) are working side-by-side with five Target associates to develop new growth concepts and ideas. (The associates are middle managers from across Target's various divisions, reported the Star Tribune.)  
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