Marketing

Walgreens Boots Alliance is losing its chief merchandising and marketing officer.   Linda Filler, Walgreens' president of retail products and chief merchandising and marketing officer, will depart the retailer effective April 1. Filler has been in the role since January 1, 2015. Prior to joining the drug store chain, she was president of Claire’s Stores. Before Claire’s, Filler served as was executive VP and chief merchandising officer for Sam’s Club,   

The CEOs of Gap, Best Buy, Target Corp., J.C. Penney and several other national retailers met with President Trump on Wednesday to discuss tax reform and to make their case against the so-called border tax adjustment.  

Nordstrom announced the second Big Apple location for its off-price division.   Nordstrom Rack will open at Durst Organization's mixed-use building at 855 Sixth Avenue.    The approximately 46,500-sq.-ft. store is scheduled to open in fall 2017. It occupy the first three floors of the newly constructed office/residential tower. The location is on the corner of 31st Street, two blocks from Herald Square.  

Lidl is coming out of the starting gate in the United States earlier than expected — and it isn’t going to waste any time ramping up its store base.   The discount grocer will open its first U.S. stores this summer, with plans to open up to 100 locations across the East Coast within a year, the Associated Press reported. The chain initially had said it planned to enter the U.S. market no later than 2018.    

Companies that suffer a data breach are subject to customer, opportunity and revenue losses well exceeding 20%.   This was according to the “2017 Annual Cybersecurity Report (ACR),” from Cisco, which surveyed nearly 3,000 chief security officers (CSOs) and security operations leaders from 13 countries in the “Security Capabilities Benchmark Study,” part of the ACR.  

Walmart has added another online asset to its battle against Amazon.   The chain announced it has acquired Moosejaw, an outdoor retailer know for its social media marketing expertise and strong online following among younger consumers, for approximately $51 million.    The acquisition, which closed on Feb. 13, is Walmart’s second acquisition in less than two months. In late December, the chain’s Jet.com unit acquired online footwear retailer ShoeBuy.    

Burlington has been announced as the replacement for Sears at PREIT’s Magnolia Mall in Florence, South Carolina. Earlier this month, Dick’s Sporting Goods and Von Maur were introduced as new tenants of Sears spaces that had been recaptured by the Philadelphia-based developer.  

Mattress Firm has tapped a veteran energy marketing executive to head up its marketing efforts.    The company has appointed Sicily Dickenson as its chief marketing officer. Dickenson brings more than 13 years of experience in digital marketing, marketing communications, creative services and brand marketing.    

Caleres has made two executive appointment in its Famous Footwear division.   The company named Karlyn Mattson as chief merchandising officer, leading Famous Footwear’s buying, merchandising, planning, allocation and analytic functions.     Mattson joins Caleres from a 25-year career at Target Corp., where she was most recently VP merchandise manager of shoes, accessories and intimate Apparel for retail and online. She held leadership positions at May Company and Macy’s.  

As data breaches become more complex, they leave a lingering, if not lasting imprint on an enterprise.   While there are many factors that play a significant role in data breaches and cybersecurity incidents, the human element remains the top source contributing to cybercrimes, according to the “2017 Data Breach Digest,” from Verizon.