Marketing

JACKSONVILLE , Fla. (Jun. 2) Winn-Dixie has expanded its private-label offerings with a new yogurt line.

At 150 calories or less, Winn-Dixie's new organic active yogurt is all-natural with added probiotics and prebiotics to aid digestion, the chain said of its new line. Other health benefits include omega-3s, calcium, vitamin D and 3 g of fiber per serving. All of the yogurts are low-fat, have 150 calories or less per serving and are available 6-oz. containers in strawberry, blueberry, peach, vanilla and raspberry flavors.

Minneapolis (Jun. 3) Supervalu has named J. Andrew Herring as its new EVP market and real estate development.

Herring most recently served as SVP real estate and store development. In his new role, he will be responsible for driving Supervalu’s major growth initiatives, including store development for the company’s traditional retail and Save-A-Lot stores and for its independent retailers, as well as new store growth.

MEMPHIS , Tenn. (Jun. 3) Discounter Fred's noted a 5% rise in its fiscal sales for the month, which ended May 29.

The chain said sales totaled $141.5 million, up from $134.9 million in May 2009. Comparable-store sales for the month rose 3.5%, compared with an increase of 0.2% in the same period last year.

Fred's total sales for the first four months of fiscal 2010 increased 3% to $613.1 million. On a comparable-store basis, year-to-date sales increased 3.5% on top of an increase of 2.1% in the same period last year.