Private label Wal-Mart milk now hormone free

BENTONVILLE, Ark. Wal-Mart's private label Great Value milk brand is now being sourced from cows that have not been treated with artificial growth hormones, and will be available at Wal-Mart Stores and Sam's Clubs.

Wal-Mart reported that while the FDA has stated that cows treated with rbST pose no risk to human health, its customers have asked for milk choices.

“We value our customers’ opinions and understand how important variety is in all aspects of the business,” said Pam Kohn, senior vp and general merchandise manager for Wal-Mart Stores. “We’ve listened to customers and are pleased that our suppliers are helping us offer Great Value milk from cows that are not treated with rbST.”