Marketing

WASHINGTON —The National Retail Federation announced that it is pleased with President Obama's efforts to implement three pending Free Trade Agreements. 

New York City -- Centro Properties Group US announced it has officially changed its name to Brixmor Property Group, Inc., effective immediately. 

The name change follows the acquisition of the company in June by an affiliate of Blackstone Real Estate Partners VI L.P. 

Brixmor is the second largest owner of community and neighborhood shopping centers in the United States with 585 properties aggregating approximately 92 million sq. ft.

San Diego — Teradata announced Tuesday that Hallmark Cards Inc. has expanded its data warehouse environment with new enterprise data warehouse platforms, including new data warehouse appliances, as well as the latest Aprimo Relationship Manager application from Aprimo, a Teradata company.

The upgraded platforms and software tools were implemented while realizing a 30% reduction in total cost of ownership. Hallmark also added utilities for backup and recovery, as well as Teradata Viewpoint and Professional Services support.

BENTONVILLE, Ark. — Sam's Club announced that it is offering a 15-week membership for $15 to help consumers take advantage of the retailer's deals for the holiday season. The seasonal membership is available for purchase during regular club hours for a limited time between Oct. 4 and 10, and extends to new advantage and business members. Annual membership fees regularly start at $35 for business and $40 for advantage members.

Cincinnati -- Most consumers hold strong positive attitudes on the quality of service they receive from U.S. businesses, according to new research from customer relationship management company Convergys Corporation.  Among the top findings of the research: nearly nine out of 10 consumers believe that service improved or stayed the same over the past year, and an impressive seven out of 10 say they were either “extremely” or “very” satisfied with their most recent service experience.

Seattle -- Starbucks Coffee Company is teaming up with the Opportunity Finance Network (OFN)  to launch a “Create Jobs for USA” fund. 

Starting Nov.1, the new initiative will pool donations from Starbucks customers, partners (employees) and citizens into a nationwide fund for community business lending. One-hundred percent of the donations will go toward loans for firms and organizations that can add jobs or stem job losses, Starbucks said. 

Johannesburg, South Africa — A Bloomberg report on Sunday said that Massmart Holdings Ltd., the South African retailer controlled by Wal-Mart Stores, Inc., will open 23 new outlets over the next eight months, part of its plan to not only expand its coverage area but also to add jobs in the region. The plan calls for 15,000 jobs over the next three years.

The retailer also said it will repeat a price-cut promotion at its stores.

With its chief marketing officer, Michael Francis leaving to take on the role of president of JCPenney, Target is temporarily without an executive to head up its expansion into Canada, which should come as good news to Walmart Canada, which recently announced some leadership changes of its own.

Former Asda executive and Walmart Canada CEO David Cheesewright has a new role that opens up some intriguing growth possibilities, given his new responsibilities include oversight of geographic areas where Walmart doesn’t currently operate stores.