Marketing

The 7% same-store sales increase Target reported in February was achieved with only a slight bump in promotional activity, according to the latest monthly data from research firm Market Track. Conversely, the number of ad pages that such competitors as Walmart and Kmart ran increased at twice the rate as Target, while Kohl’s and Macy’s declined. To view Market Track’s recap of February promotional activity at Target and other top retailers, click here.

Chain Store Age editor-in-chief Marianne Wilson and I go to great lengths to report new store openings on Chainstoreage.com. We pore through convoluted retail financial statements – sometimes twice daily – to uncover news that a chain has its sights set on even a little net new store growth for the year ahead.

I reported earlier today that Urban Outfitters, despite a challenging fourth quarter that saw profits cut nearly in half from the year before, was planning as many as 60 new stores in fiscal 2013.

ANAHEIM, Calif. — Pacific Sunwear of Calif. Inc. reported Tuesday that its loss for the quarter ended Jan. 28 widened to $38.1 million, compared with a net loss of $35.2 million a year earlier. Sales dipped 1% to $234.2 million from $237.6 million, missing Wall Street’s expected revenue of $245.9 million.

PacSun has been in the throes of a right-sizing effort, working to build sales while closing underperforming stores. The company closed 87 stores during fourth quarter and ended fiscal 2011 with 733 stores.

Plano, Texas -- As part of its strategic transformation program, J.C. Penney Co. said Monday that it has made several new hires and promotions at the executive level.

To lead merchandise strategy, Liz Sweney has been promoted to chief merchant and will lead the reinvention of the retailer’s apparel and home portfolio. Sweney most recently served as executive VP and senior general merchandise manager of women's apparel, accessories, footwear, jewelry and juniors divisions, as well as Sephora inside J.C. Penney.

Northridge, Calif. -- Chicago-based General Growth Properties announced that Brooke Whitebread has been named general manager of its Northridge Fashion Center property, located in Northridge, Calif.

Whitebread will oversee coordination and implementation of strategic advertising, public relations, budgeting, retailer relations and special events.

Whitebread comes from a GGP-owned center, Fashion Place in Salt Lake City, Utah where she developed and executed strategic marketing plans. 
 

Cincinnati -- Kroger announced Tuesday that it has named Suzanne Lindsay as its director of sustainability.

In the newly created position, Lindsay — who previously created and led sustainability initiatives at PetSmart — will lead Kroger's internal sustainability initiatives and will lead the company's sustainability leadership team.

DALLAS — Zale Corp. has named Jamie Singleton SVP and general manager of Piercing Pagoda, effective March 27. In this role, Singleton will have overall responsibility for the company’s kiosk business and will report to Theo Killion, CEO.

PLANO, Texas — JCPenney understands that transformation doesn't happen over night and that finding the right people to implement its strategy takes careful planning. The company's latest personnel changes come in the areas of merchandising, brand partnerships, brand makeover and store experience.