Marketing

New York City -- Microsoft Corp. announced that Bill Gonzalez, general manager of its worldwide distribution and services sector, has been elected to the associate member advisory council for the board of directors of the National Retail Federation. The announcement was made at the NRF Annual Convention & EXPO in New York.

Minneapolis -- Just days after announcing 2011 U.S. expansion plans, Target announced an acquisition in Canada that will enable it to open between 100 and 150 stores during the next four years. The company announce that it has agreed to pay C$1.825 billion to purchase from Zellers Inc., a subsidiary of the Hudson's Bay Co., the leasehold interests in up to 220 sites currently operated by Zellers. This transaction will allow Target to open its first Target stores in Canada beginning in 2013.

Chicago -- Walgreens’ massive Customer Centric Retailing initiative is transforming the way the company’s stores are merchandised and designed as it rolls into an ever-larger proportion of its more than 7,600 stores across the United States. But it’s only the opening drive in a campaign to “reinvent the customer experience in our stores,” president and CEO Greg Wasson told shareholders Wednesday.

Seattle -- Callison announced today that John Jastrem has been appointed as chairman and CEO of Callison. He replaces James P. Rothwell, who is stepping down as CEO and returning to his previous role as principal in the firm running its commercial design practice. Callison’s chairman Robert J. Tindall, is leaving the firm.

Jastrem has served on Callison’s Holdings board (Callison Architecture Holding, LLC and Subsidiaries) since 2006 and as its executive chairman since August 2010.

The Dec. 23 edition of SiteTalk referenced a recent survey, which found that driving responsible growth, in addition to protecting and building the brand, is a chief priority for retailers in 2011. We asked you, our readers, if that priority was consistent with your 2011 objectives. Here is what one reader had to say.

PLANO, Texas - JCPenney announced that, for the third consecutive year, it was ranked number one among department store retailers in the Customers' Choice survey released by the NRF Foundation and American Express.

NEW YORK -Tiffany & Co. announced that James Quinn will retire in early 2012. Quinn joined Tiffany in 1986 and has served as president since 2003, responsible for the company’s sales outside the Americas.

ATLANTA - The Home Depot announced that Aaron Carmack has been promoted to president, The Home Depot Canada, effective Jan. 31.  Carmack, the current regional VP of the Pac North region in the U.S., is replacing Annette Verschuren, who is leaving the company after nearly 15 years of service.

Pasadena, Calif. -- Disney Store will open more than 25 new and remodeled locations around the globe in 2011. The stores will feature the company’s updated store design, which features an array of interactive and immersive experiences. The company ultimately plans to transform all its 350+ locations to the new concept.

“Guests told us that we brought the magic back to Disney Store with the launch of our new design, and they responded by staying in the stores longer and purchasing more,” said Jim Fielding, president, Disney Stores Worldwide.

El Segundo, Calif. -- Fresh & Easy Neighborhood Market on Wednesday said it will open its first stores in Northern California in March and April, with the first two scheduled to open March 2 in San Jose and Danville. Nine additional locations are scheduled to open in the area within the two-month time frame.

Fresh & Easy also said it also plans to open two stores in San Francisco early this year.