Marketing

SAN JOSE, Calif. - Ebay has announced that it will engage fashion publishing innovator and style luminary Andrea Linett as creative director for Ebay fashion. Working with Ebay’s fashion business, marketing and communications units for North America, and the company’s technology team, Linett will drive the creative vision for the company’s multibillion-dollar fashion business and will be responsible for advancing the image, voice and editorial style for the marketplace’s clothing, shoes and accessories category, the company reported.

The fourth installment of family movie night, a collaboration between Walmart and Procter & Gamble, is set to air Jan. 8 at 8 p.m. EST on Fox. The movie is called Change of Plans, and the plot line revolves around how lives can be turned upside down with a phone call. Also of interest is an upcoming CNBC special on Target, but more on that later.

Richardson, Texas -- Wingstop announced it will add another 20 stores in Mexico over the next three years thanks to an extended development agreement with current international franchisee WIS de Mexico S.A. de C.V.

Wingstop has more than 475 restaurants open across the United States and Mexico.

“We are thrilled with our success in Mexico over this past year,” said David Vernon, VP franchise sales for Wingstop.

BENTONVILLE, Ark. - Sam's Club announced that it is offering its business, advantage and plus members tools to help them achieve their health goals including free monthly in-club health screenings and access to a new health management benefit, The Prevention Plan from U.S. Preventive Medicine.

EL SEGUNDO, Calif. - Mattel announced that it has appointed Bryan Stockton, Mattel’s president of international, to the new position of chief operating officer, effective immediately. Stockton will report to Robert Eckert, chairman and chief executive officer of Mattel, as will Mattel’s finance, legal and human resources functions.

The company also announced that Neil Friedman, president of Mattel brands, will be leaving the company in March 2011.

JACKSONVILLE, Fla. - Winn-Dixie Stores announced that Laurence Appel, who joined Winn-Dixie in 2002 and formerly served as general counsel, corporate secretary and SVP human resources, has been named SVP retail operations. Appel replaces Frank Eckstein, who has retired from his current role but will continue to serve in an advisory capacity until the end of fiscal year 2011. 

Fort Worth, Texas -- Buxton, a leading customer analytics firm, has named Charles Wetzel as its new CEO.

Wetzel, 35, started at Buxton in 2004 as COO. He assumed the role of president in 2008.

“Charles is the ideal candidate to assume the CEO post at Buxton,” said Tom Buxton, founder and chairman of Buxton. “He holds the right combination of analytical expertise and management needed to lead this company into the future.”

Los Angeles -- In recognition of his business and philanthropic achievements, The Home Depot’s executive VP merchandising, Craig Menear, will receive The Spirit of Life Award from City of Hope’s Hardware/Homebuilding Industry group. Menear will be honored Jan. 11, at a reception, at the Rosen Plaza Hotel in Orlando, Fla., by colleagues and industry members. The day will begin with a golf tournament event that supports City of Hope’s lifesaving research, education and treatment programs for cancer and other life-threatening diseases.

New York City -- Starbucks unveiled a new logo Wednesday, dropping the circle with the words “Starbucks” and “Coffee” that surround its signature mermaid.

Starbucks, celebrating its 40th anniversary this year, said the changes represent a fresh look for the company as it begins the next chapter in its history and emphasizes selling Starbucks-brand products in supermarkets and other channels beyond its retail stores.

Natick, Mass. -- BJ’s Wholesale Club announced that Robert W. Eddy, senior VP, director of finance, has been named executive VP and CFO, and Cornel Catuna, BJ’s senior VP field operations, has been named executive VP club operations. These management changes will be effective on Jan. 30.