Marketing

This coming Sunday will be a big weekend for brand impressions as the Target Bullseye takes to the track at the Daytona 500 on the hood of the Earnhardt Ganassi with Felix Sabates number 42 Target Chevrolet driven by Juan Pablo Montoya. The race is scheduled for 1 p.m. Eastern Time on Fox and kicks off a NASCAR season that will last until November. Montoya has been an average performer so far during the championship series known as the Spring Cup, but his chances of success and exposure for Target will be determined as much by luck as driving skill.

BENTONVILLE, Ark. — Walmart has named Cindy Davis EVP of its global consumer insights business unit created two weeks ago as part of a larger corporate restructuring.

Davis, who joined Walmart in 2007 and previously served as EVP membership and marketing for Sam’s Club will continue to report to Sam’s Club president and CEO Brian Cornell, although she will be responsible for understanding broad consumer trends world wide and to create advanced analytical tools to support the business.

Wow! Did you catch Lady Gaga at the Grammy Awards Sunday night? She received the award for Best Female Pop Vocal Performance and Best Pop Vocal Album just days after Target announced an exclusive deal that allows fans to download the first single of her new album, “Born This Way,” scheduled for release on May 23. Gaga fans were able to pre-order the new album beginning last Friday through Feb. 26 at www.Target.com/gaga. Target’s exclusive deluxe edition includes three additional studio songs and five remixes, and will be available at stores nationwide and on Target.com.

Bentonville, Ark. -- Wal-Mart Stores named Cindy Davis as executive VP Global Consumer Insights. In the position, she will lead the newly created Global Customer Insights team, helping both Walmart and Sam's Club understand broad consumer trends, provide insight into customers' needs across the world and create advanced analytical tools to support the business.

Davis most recently served as executive VP membership, marketing and e-commerce at the Sam's Club warehouse store division. A successor in that role will be named at a later date, Wal-Mart said.

New York City -- Barnes & Noble invited Amazon.com's affiliates to join its program instead in an "open letter" Monday, as Amazon continues to oppose legislation that requires it to collect sales taxes in several states, the Associated Press reported.

Hollywood, Fla. -- Perry Ellis said it has opened a men’s fashion store in Seminole Paradise at the Seminole Hard Rock Hotel & Casino.

New York City -- Supermarket veteran Mike Gilliland, the founder, chairman and CEO of Sunflower Farmers Markets, was arrested after being charged in an undercover child-prostitution sting and has resigned, according to reports. Gilliland also was a founder of Wild Oats Market.

Chris Sherrell was named acting CEO following Gilliland’s resignation on Saturday, Sunflower Farmers Market said on its website. Gilliland also quit his post on the Phoenix-based Sunflower’s company's board of directors.’

By Akhilesh Srivastava, [email protected]
According to NRF Retail Horizons Benchmark Report, two key initiatives to keep retailers competitive in 2010 were optimization and streamlining of their internal operations to reduce operating costs and improving their customer centricity to win the share of wallet.

SECAUCUS, N.J. -- The Children's Place Retail Stores announced that Susan Riley, EVP finance and administration, is leaving the company. The company said it will eliminate the position of EVP finance and administration and has begun a search for a CFO.

John Taylor, VP finance, will assume the position of interim principal financial dfficer and Bernard McCracken, VP controller, will assume the position of interim principal accounting officer.

WAYNE, N.J. -- Toys“R”Us has announced the launch of the first-ever collection of wood vehicles, track and playsets based on the popular Disney-Pixar movie, Cars, availableexclusively at Toys“R”Us stores around the world and online at Toysrus.com. The collection was created and designed by Toys“R”Us in collaboration with Disney Consumer Products.