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JCPenney, Giggle deliver a new baby retailer experience
NEW YORK — JCPenney has partnered with baby retailer Giggle to launch specialty shops in more than 500 JCPenney shops.
Branded as giggleBABY, the new baby ships will open in fall 2013 and feature nursery, gear, layette, bedding, toys, and gifts. An expanded selection of giggleBABY products will be available on JCP.com.