Marketing

MANHATTAN BEACH, Calif. — Skechers will once again feature Hall of Fame quarterback in its campaign for its "Relaxed Fit" footwear. Montana’s spot will follow Mark Cuban’s televised launch of the brand, and will be followed by Tommy Lasorda’s own unique Relaxed Fit commercial in 2013, as part of a triple sport celebrity campaign for the new men’s comfort footwear collection.

Plymouth Meeting, Pa. -- Ikea said Monday that it plans to sell only energy-efficient LED lighting by 2016. The move comes two years after the Swedish retailer phased out incandescent bulbs.

Ikea said it believes the shift to the longer-lasting bulbs will help set an environmentally friendly example in the industry. It also will help save the company about $10 million to $20 million a year, or 10%, in lighting costs at its 300 stores around the globe, said Steve Howard, the company's chief sustainability officer.

NEW YORK — Hess toy truck commercials are something most East Coast residents can remember from their childhood. Until now, however, the special holiday toys were only available at Hess stations.

Now people all over can get their hands on a Hess truck now that the company is offering them online via www.hesstoytruck.com. Preordering is available online starting Nov. 1.

Lawrenceville, Ga. -- Indianapolis-based Simon Property Group announced its Discover Mills outlet mall destination in Lawrenceville (Atlanta), Ga., will be renamed Sugarloaf Mills.

The new brand links the center with Sugarloaf Parkway, where it is situated. New exterior signage, website, brochures and other promotional materials will reflect the new name starting in October.
 

NEW BRUNSWICK, N.J. — Former Johnson & Johnson chairman and CEO James Burke passed away Sept. 28. He was 87 years old.

St. Petersburg, Fla. -- After launching an enhancement program designed to assist tenants toward ramping up sales, Sembler Co. said it will be expanding its “Sembler Advantage” program portfolio-wide.

Currently, 30 tenants have completed the program, according to Sembler, and have learned tips and techniques for jump-starting a small business, such as incentivizing employees to bring in new business.

HOFFMAN ESTATES, Ill. — Sears customers can now engage the services of Jackson Hewitt for tax preparation for the 2013 season.

Tractor Supply Company president and COO Greg Sandfort will succeed James Wright as CEO of the 1,135 store chain effective January 1.