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Marketing

  • Uniqlo to open in San Francisco

    New York -- Japanese apparel retailer Uniqlo will open its first store on the West Coast, in a 29,000-sq.-ft. space in San Francisco, this fall, the Wall Street Journal reported.

    Uniqlo is also looking for locations in Los Angeles and other California cities, according to the report. To date, the company has opened three U.S. stores, all in New York City.
     

  • Family Dollar appoints VP

    Matthews, N.C. -- Family Dollar Stores has named Jon Broz to the position of VP and assistant general counsel, litigation.

    Broz comes to Family Dollar from Lowe’s Cos.
     

  • Using Pinterest to engage employees from the C-suite to the sales floor

    By Elizabeth Cogswell Baskin, [email protected]

    Retailers are flocking to the visually enticing Pinterest site to engage with consumers. But the site can also be a powerful driver to engage employees.

    Why is Pinterest suddenly such a big deal? For one thing, it’s exploding with growth. In September of last year, they had less than 2 million users. Now, it has 20 million users or more.

  • JCPenney slashes personnel to streamline business

    NEW YORK— The ax has fallen at JCPenney. The company on Thursday laid off 600 workers from its corporate headquarters Plano, Texas, as its looks to streamline its business model amid a major reinvention of the business. The staff reduction, which equaled 13% to 14% of the headquarters staff, did not include any senior executives, according to The New York Times.

  • Harvard president named to Staples board

    FRAMINGHAM, Mass. — Staples has nominated Dr. Drew Faust, president of Harvard University, to its board of directors. The election of directors will take place at the company’s annual meeting, scheduled for June 4.

  • Target donates $15K for Texas tornado aid

    MINNEAPOLIS — Target has committed $15,000 in cash and gift cards to assist the Texas communities impacted by recent tornados. Cash donations will be distributed to The Salvation Army and the American Red Cross. In addition, Target has donated gift cards to other local nonprofit organizations for essentials such as water and food.

  • RadioShack selects lead advertising agency

    Fort Worth, Texas -- RadioShack Corp. said Thursday it has selected Grey New York as its lead advertising agency of record, concluding a review process that first launched last November.

    "We're thrilled for the opportunity to collaborate with this team as we continue transforming our brand, with a sharp focus on building consumer awareness of our wireless offering and driving traffic into our stores," said Jim Gooch, president and CEO of RadioShack Corp.

  • Rug Doctor selects Buxton to assist in CRM efforts

    Fort Worth, Texas -- Rug Doctor said that it has chosen customer analytics firm Buxton to assist with the company’s customer relationship management strategy.

  • Canada to review Target’s Canadian plans based on cultural requirements

    Toronto -- A spokesman for the Canadian Heritage Minister said Thursday that the government will conduct a review of Target’s store opening plans in the country to ensure its books, DVDs, music and other cultural products have enough Canadian content.

    The review, which comes as Target is laying the groundwork to open in 2013 the first of 125 to 135 stores in former Zellers locations, falls under a “cultural heritage” provision in Canada’s foreign-takeover law.
     

  • Get a glimpse of the new CMO on Bullseye View

    A short video on the Bullseye View section of Target’s Web site feature new chief marketing officer Jeffrey Jones sharing his views on leadership, social media, partnership and what makes a successful CMO. The video is only one minute and 49 seconds long, but it is worth a gander and is also noteworthy from a communications standpoint as it is a great way for a company to expose a highly anticipated new hire to the marketplace, investors and its own employees. Click here.

     

     

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