Marketing

A friend of mine recently called to ask my opinion of the “new” Gap. She had just returned from shopping at The Grove, an upmarket mall in Los Angles, and couldn’t get over how “different” the Gap seemed. It wasn’t just the merchandise as much as the overall environment that had struck her. Everything seemed so “fresh,” she said.

HUNTINGTON BEACH, Calif. — Quiksilver, the manufacturer of outdoor sports apparel, has appointed Richard Shields as CFO, effective May 11. Shields will be responsible for all areas of the company’s finance and accounting on a global basis.

BOISE, Idaho — Albertsons LLC is sharpening its focus on social media and digital marketing with the creation of a new social and digital marketing team that will be led by technology and social marketing expert Karl Meinhardt.

New York -- Hudson + Broad, a New York City-based visual merchandising firm, is suing J.C. Penney Co. for $40 million. H+B is seeking $20 million in compensatory damages and an additional $20 million in punitive damages.

New York -- VF Corp. said Friday that its first-quarter profit rose 9%, helped by last year’s acquisition of Timberland and global demand for its brands from North Face to Vans.

Net income rose to $215.2 million, from $200.7 million a year earlier. Revenue was up 31% to $2.56 billion.
 

Bentonville, Ark. -- Walmart announced that its Acres for America program is conserving an additional 300 acres of land to protect and restore wildlife habitats in the heart of U.S. cities, including Bridgeport, Chicago, Portland, San Diego, and Washington, D.C.

Boise, ID. -- Albertson’s LLC’s has appointed technology and social marketing expert Karl Meinhardt as VP social & digital marketing.

Oak Brook, Ill. -- Ace Hardware ranked highest in customer satisfaction in the J.D. Power and Associates 2012 U.S. Home Improvement Retailer Store Satisfaction Study. Ace has taken the top spot ever since J.D. Powers began researching the home improvement category six years ago.

By Juli Spottiswood, [email protected]

Seattle -- Starbucks Corp.’s net income surged a better-than-expected 18% in its fiscal second quarter, as its store traffic increased in most parts of the world. The coffee giant also raised its forecast for the year on the results and said it was accelerating its growth.

For the three months ended April 1, the company earned $309.9 million, compared with a profit of $261.6 million in the year-ago quarter. Revenue rose to $3.2 billion, up from $2.79 billion a year ago. Same-store sales increased 7%.