Marketing

By Joel Alden, Hana Ben-Shabat, Bobby Wehmeyer and Basil Wuson, A.T. Kearney

To continuously delight customers, most retailers constantly alter product assortments, adjust prices or service offerings and refocus customer experiences. But how often are these actions based on meaningful consumer insights? When the phrase “consumer insight” is misused to refer to simple market research or interesting tidbits of information, then resulting business actions are often hit-or-miss.

Seattle -- Starbucks Coffee Co. has announced a partnership to open a store inside each of the six Disney properties in California and Florida.

The first will open this summer, at Disneyland California Adventure in Anaheim, Calif. Starbucks will be located in the Fiddler, Fifer and Practical Café on Buena Vista Street, which is designed to transport patrons to 1920s Los Angeles. The store’s location plays off the Spanish/Mexican architecture of the period, and Starbucks baristas will wear 1920s-inspired attire.

Davenport, Iowa -- Von Maur Inc. will expand its women's specialty store concept, Dry Goods, with the opening of a 4,500-sq.-ft. location this fall at Orland Square Mall in Orland Park, Ill. The store will be the specialty store chain's third location in the Greater Chicagoland area and the seventh Dry Goods store overall.

The new Dry Goods will feature leading brands such as Free People, Hudson, Jessica Simpson, Joe's Jeans and Silver, among others. The store's decor will reflect the chain's vintage, turn-of-the-century aesthetic.

Canton, Mass. -- Dunkin' Donuts announced the signing of a multi-unit store development agreement with three franchise groups to develop 25 new restaurants in Texas over the next several years. The locations include 16 units in Houston and nine in San Antonio.

Dunkin' Donuts' development throughout Texas is part of the company's goal to double the number of Dunkin' restaurants in the United States over the next 20 years.

Burlington, N.J. -- Burlington Coat Factory will open a flagship in Manhattan this fall. It will be the off-price retailer’s sixth location in New York City. The 92,000-sq.-ft., three-level store will be in a building managed by Vornado Real Estate, on the south end of Union Square.

The Union Square flagship is part of a broader plan by Burlington to open more than 20 new stores in 2012.
 

Igloo Products Corp., named Terri Brooks VP strategic accounts as part of a larger sales reorganization and said she would be based in Bentonville.

Katy, Texas-based Igloo said the addition of Brooks to her newly created position and the addition of David D’Auteuil as VP new business development would accelerate the momentum the company has achieved from new product introductions and aggressive marketing.

For the third time in the past five months, Walmart chief merchandising and marketing officer Duncan Mac Naughton is representing Walmart at a major investor conference. Smart move considering expectations of further U.S. same-store sales acceleration has served as a catalyst for Walmart shares, which are trading near a 52-week high.

Walmart held another one of its sustainability milestone meetings this week and webcast the event live from the auditorium at its home office. By the time the hour-and-a-half event was over the senior executives who participated had delivered a clear and consistent message around the company’s wide-ranging sustainability efforts.

PURCHASE, N.Y. — PepsiCo has appointed Jim Wilkinson to lead the company's global communications team.

MOORESVILLE, N.C. — Lowe's has created two new executive positions, with the goal of streamlining its operations to better serve its customers. The new positions are chief customer officer and chief operating officer, and they will be filled by current EVP business development, Gregory Bridgeford, and Rick Damron, EVP store operations, respectively. The promotions are effective May 5, and both executives will report to Robert Niblock, chairman, president and CEO.